United Way

Every month, we’d focus in on how the Heart of Florida United Way supports the work of a variety of charitable organizations. The last two sentences of body copy for each ad: “They rely on us for support. And we rely on you.” Many years after these regional ads ran, United Way’s national agency developed a great campaign with the theme Live United. While serving on the Executive Marketing Committee in Florida, I wrote and produced the song below, building on the theme and giving central Florida’s United Way something compelling to play on radio and at community events.