About

I love this business, connecting people to brands, always aiming to create work that is smart, fresh and compelling. Whether I’m developing big, fat juicy campaign concepts or an idea for one ad or email, the challenge of communicating simply and powerfully is what drives me. I love it when my inside voice says, “Yeah, that’s it!” Like I’ve solved a puzzle, found a path, birthed an idea. If you’re looking for a writer, a thinker, a partner, a collaborator, send me a note and let’s get started.

Career

● AVP, Senior Copywriter, Synchrony
Synchrony Bank, CareCredit and Synchrony retail partners: Marvel, Nissan, Lowes, BP, eBay, Kay Jewelers.

● Alianda, President and Creative Director
Walt Disney Attractions, FedEx, St. Jude Children’s Research Hospital, State of Florida, St. Kitts, Summit Broadband, Marriott

● Senior Copywriter, Walt Disney Attractions
Walt Disney Parks and Resorts, Disney Travel Company, Disney Cruise Line

● Senior Copywriter, DDB-Honolulu
Hawaii Visitors Bureau, Kauai Visitors Bureau, Hawaiian Tel, Hawaiian Electric

● Copywriter, BBDO-New York
Pepsi International, Gilette Right Guard

Recognition

● Clio Finalist Radio

● Best in the West TV

● National Addys

● Summit International Awards

● Adweek

● Orlando Addys

● Hawaiian Peles

● Lurzer’s Archive

● Adrian Awards for Excellence in Travel Marketing

  • "Mitchell always seeks to understand the consumer before he begins to write. He does a fantastic job with both long-form and short-form copy. He is able to take complex input and ideas and hone it down so that it is always fresh and enticing to the reader. I would recommend Mitchell for his style and wit and look forward to the opportunity to work with him again."

    Mark McNealy

    Marketing Manager, Disney Travel Industry Marketing

  • "Mitchell spearheaded multiple marketing initiatives for EnableSoft including our healthcare launch and web rebranding. We are still getting compliments and words of affirmation about his work. For his abilities as a copywriter and creative director I would highly recommend Mitchell for your next marketing project!"

    Richard Milam

    Founder/CEO EnableSoft

  • "In a relatively short period of time and with a limited budget, Mitchell got our resort into the marketplace with sales materials that established for us instant credibility. The campaign is most effective and timeless. His ability to react to changes and to capture the intended objective is not often found in today’s environment."

    T. Hemphill

    Orlando Sun Resort and Convention Center

  • "Mitchell is one of my all-time favorite creative partners. We worked together at Disney and I recently hired him for projects at my current agency. Mitchell develops highly creative and effective campaigns that are carefully rooted in his smart and insightful thinking. He probes and asks the right questions of account people like me—always dedicated to keeping a keen eye on the target audience so that the message resonates. (Oh, and he makes me laugh a lot, too.)"

    Diane Wolf

    Director of Marketing, Group II/IMS

  • "I brought Mitchell in to provide copywriting services for a new website we had in development for over a year. The project was stalled. From copy development to dealing with our web design team, I was stuck in neutral. Mitchell quickly learned our business and developed a whole new approach for our site. He provided new copy and creative direction, worked with our existing team and quickly broke the logjam. We now have a site we’re proud of. Mitchell is fast and professional. He asks all the right questions and has great creative instincts."

    P. Shumway

    BenRx

Me & My Wife. Covid Video.

In the first weeks of Covid lockdown, there was lots of talk about how we were all getting on each other’s nerves living together 24/7. I had this idea for a funny song and video which we shared with my team at Synchrony.