CareCredit
Equine and Small Animal Enrollment Campaigns
Doctors, hospitals and veterinarians offer financing to their clients through the CareCredit health and wellness credit card. These are B2B enrollment campaigns aimed at equine and small animal veterinarians. The Sign Me Up concept highlights CareCredit benefits within a strong call to action in each headline. After launching the Sign Me Up concept in the equine market, we changed it up a bit, targeting small animal vets with a fun approach more suitable to cats, dogs and other small animals.
B2B Equine Campaign
B2B Small Animal Campaign
Appreciation emails and social posts
The assignment was to celebrate Vet Techs, Vet Assistants and Veterinary Receptions. Each has a special day or week acknowledging their roles. Not knowing the difference between one from the other sparked job description research and a fun, simple way of acknowledging each member of the team for the unique work they do. These ran as emails and social media posts on FB, Instagram and LinkedIn.
Horse-owner Campaign
CareCredit’s B2B work above targeted and celebrated providers, the vets and vet support teams who care for animals. This campaign is geared to horse owners, strategically positioning CareCredit as the financing solution that prepares horse owners for a way to move past those uh-oh moments around cost and give their beloved horses the care they deserve. Horse care is expensive, and all kinds of things come up, but with the CareCredit credit card, horse owners are ready to deal with it.
Good Feet Campaign
CareCredit is accepted at retail. Occasionally we create co-branded emails and social posts.